The Florence County Wild Rivers Interpretive and Resource Center features exhibits that tell the interesting history of how a small mining and logging town developed into a thriving rural Wisconsin community. The Interpretive Center opened in June of 1992. It operates through a unique state, federal, and county partnership. We house the Florence County Forestry and Parks, Wisconsin Department of Natural Resources, United States Federal Forest Service, University of Wisconsin Extension and Wisconsin Department of Motor Vehicles.

There is also a The RV Dump Station and Fenced Dog Park located near the Visitor Center parking lot. The Dump Station costs $10 and offers rinse water and a water yard hydrant. The Dog Park is free for your dogs to run and stretch their legs. There is also a 1 mile walking trail around the Visitor Center. Dogs must be on a leash for this trail.

Let us help you plan your stay while visiting Northeastern Wisconsin. Our maps, brochures and guides describe many activities awaiting you Up North in Florence County, Wisconsin.  The visitor center's exhibits tell the story about a pristine landscape where woods and water meet. Be sure to take home a keepsake from our outdoor nature themed gift shop.

Interpretive Center Hours:
Monday – Friday 8:00am – 4:00pm
Saturdays - 9:00am - 3:00pm

Our front desk employees assist visitors with:
  • Go Wild DNR Licensing
  • Renewal registration of boats, ATV’s and snowmobiles
  • Maps and directional advice
  • Educational materials and brochures
We have a map or helpful information to plan many adventures during your stay in Florence County, Wisconsin.

Click here to contact us or order informative visitor information.
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