Florence County
Navigation
  • Lodging
    Lodging Lodging
  • Lodging
  • Dining
    Dining Dining
  • Lodging
  • Recreation
    Recreation Recreation
  • Lodging
  • Events
    Events Events
    • Events
    • Submit An Event
  • Lodging
  • Businesses
    Businesses Businesses
  • More
    More More
    • Resources
      • News
      • Photos
      • Videos
      • Facebook
    • Economic Development
      • Overview
      • Area Profile
      • Community
      • Community Programs
      • About Us
      • Business Resources
      • FCED - Florence County Economic Development
    • Tourism
      • Overview
      • Contact Us
      • Featured Destinations
      • Links of Interest
      • Wild Rivers Fun
      • Maps & Brochures
      • Wild Rivers Interpretive Center
Featured Destinations

Wild Rivers Interpretive & Visitor Center

The Florence County Wild Rivers Interpretive and Resource Center features an array of exhibits that tell the interesting history of how a small mining and logging town developed into a thriving rural Wisconsin community. The Interpretive Center opened in June of 1992. It operates through a unique state, federal, and county partnership. We house the Florence County Forestry and Parks, Wisconsin Department of Natural Resources, United States Federal Forest Service, University of Wisconsin Extension and Wisconsin Department of Motor Vehicles.

There is also a The RV Dump Station and Fenced Dog Park located near the Visitor Center parking lot. The Dump Station costs $10 and offers rinse water and a water yard hydrant. The Dog Park is free for your dogs to run and stretch their legs. There is also a 1 mile walking trail around the Visitor Center. Dogs must be on a leash for this trail.

Let us help you plan your stay while visiting Northeastern Wisconsin. Our vast collection of maps, brochures and guides will introduce you to a wealth of activities awaiting you in Florence County, Wisconsin. Our unique visitor’s center features exhibits that lend an insight into the demographics of our pristine landscape where woods and water meet. While visiting, take home a keepsake from our amazing gift shop that is abundant with all that is nature.

Interpretive Center Hours:
Monday – Friday 8:00am – 4:00pm
Saturday 9:00am - 3:00pm (closed Dec 1 – May 1)

Our frontline employees are able to assist visitors with:
  • Go Wild Licensing
  • Renewal Registration of boats, ATV’s and snowmobiles
  • Maps-Directional Advice
  • Educational materials and brochures
We have a map or helpful information for each and every adventure you may have planned while staying in Florence County Wisconsin.

Click here to contact us or order informative visitor information.
Tavern on Central
loyal to local
Facebook Twitter
Explore Florence County
© Copyright 2023 Explore Florence County:
Tourism & Economic Development

Designed & Powered By
Konect
Tourism Visitor Center:
5628 Forestry Dr.
Florence, WI 54121
888-889-0049
Contact Us

Economic Development:
PO Box 410
Florence, WI 54121
715-528-3294