Tourism

Welcome to Florence County. We are the perfect balance of pristine nature and necessary amenities. We are surrounded by 265 lakes and 165 miles of rivers and streams. Most noteably the Pine and Popple rivers which have been designated "Wild" in the state of Wisconsin. Kayaking and canoeing these rivers plus the Brule and Menominee are a great adventure for beginners or advanced paddlers. Our County in Northern Wisconsin, has many fishing and hunting opportunities with over 200,000 acres of public land.

Florence is an Up North vacation haven for all seeking peace and being one with nature, in the vastness of the Nicolet National Forest. Visiting our area gives you ample opportunity to view wildlife, which is in abundance as you travel the unlimited forest access roads that intertwine county, state and federal property. If ATV or snowmobile trails are what you are looking for, we have more than 150 miles of trails and routes within Florence County and hundreds of miles more that are connected. The novice and the experienced riders can spend as little, or as much time as they desire, on the trails of the beautiful Northwoods of Florence. Riders can encounter trails leading to waterfalls, scenic overlooks, parks and more.

Spectacular scenery is not the only amenity that Florence County has to offer. Our modest accumulation of entrepreneurs with thriving businesses are the backbone of our area. These businesses supply our area with all that is necessary to vacation and, or live in the vastness of our corner of Florence County. Superb dining is accompanied by a host of lodging opportunities ranging from a quaint B&B to roughing it at one of our secluded campgrounds. Our abundance of small business owners have got your necessity list covered in our "Northwoods" of Florence County.