Online Business Webinars

September 23, 2014

Wendy Gehlhoff

Michigan Small Business Development Center


Advanced Webinar Series

Inbound Marketing
Wednesday, September 24, 11:30 AM - 12:30 PM

Learn how to get found on the web, convert website visitors to leads and nurture them through the sales cycle using modern marketing techniques and website best practices.

This webinar will cover:
•A definition of inbound marketing with examples of real companies who are doing it right.
•Walkthrough of how inbound marketing works through awareness, lead generation, sales and support.
•Skills required to do inbound marketing, budget recommendations and expectations for results.
•Tools and services that are available and how to get started.

Am I Really Making Money? Managing to Profitability
Tuesday, October 21, 11:30 AM - 12:30 PM

Your business is past the start-up phase. You are managing expenses. You have a decent customer base. But are you really making money? This advanced webinar will help you examine your financial performance to uncover where you can be more profitable. Topics include:
•What your financial statements can tell you
•Assessing cash flow
•Determining breakeven
•Comparing financial performance to your industry and region.

Setting Up Your Sales Team for Success
Wednesday, November 5, 11:30 AM - 12:30 PM

Whether you are initiating your first sales force or working on improving the results of your current sales team, many factors impact sales success. This webinar addresses the growing company's need to ensure that the right candidate is hired, every sales person is motivated, knows how to follow through and is accountable to sales goals. Implementing proven sales management methods will help increase the effectiveness of your team. Designed for existing businesses that sell business to business and want to sell more, the webinar focuses on:
•Finding the right salesperson
•Expectations and goals
•Value proposition
•The right customer
•Tracking results

Google Get Your Business Online Webinars

Get Your Business Online - First Things First
October 2, 11:00 AM - 12:00 PM

What should your website look like? Before you can answer this question you need to know what role the internet should play in building your business. This webinar will help you understand the role online presence has within your overall marketing strategy.

Topics include:
•Traditional versus electronic marketing tools
•Determining marketing communication strategies
•Reaching your target markets electronically
•Website objectives, design, and effectiveness

Grow Your Business Online
Thursday, October 16, 11:00 AM - 12:00 PM

Attend the webinar that demonstrates Google's most valuable tools for understanding, tracking, and connecting with your customers online.
•Find out how to take advantage of online tools to run and promote your business.
•Learn more about Google's top tools for small businesses, including Google+, Google AdWords, Google Analytics, and Google Apps.
•Discover how to get found and attract customers.

Click here for list of all online webinars »
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