New Wild Rivers Tour and Mobile App

September 23, 2014

Wendy Gehlhoff

press release

Get outside and enjoy the fall on the new Wild Rivers Tour in Florence County. This signed road tour offers 15 access points to the Pine and Popple state-designated Wild Rivers. Explore these points to paddle, fish, hike, photograph or hunt on miles of undeveloped river frontage. Escape city life and explore the rugged beauty and quiet solitude of seven waterfalls and five named rapids.

The term ‘WILD’ River refers to their undeveloped, pristine quality. Visitors tell us they feel like they have escaped to Canada when they discover the Pine and Popple Rivers. In 1965 the State designated 3 rivers; the Pine, the Popple and the Pike as Wild Rivers. The legislative intent was to "preserve some rivers in a free flowing condition and to protect them from development" for the purpose to "afford the people of this state an opportunity to enjoy natural streams, to attract out-of-state visitors and assure the well-being of our tourist industry”. The Pine and Popple Rivers offer a variety of slow and meandering stretches plus rapids and waterfalls with activities for everyone. The state owned land along these rivers are managed to show as little human intervention as possible.

The Wild Rivers Tour was developed via a unique partnership between county Economic Development, Tourism, Forestry & Parks and Highway staff collaborating with our state Departments of Tourism, Transportation, and Natural Resources. The team thanks the following groups and individuals who donated monies to help cover sign costs: the River Alliance of Wisconsin, the Friends of the Wild Rivers, Florence County Lakes & Rivers Association, John Roberts of Aurora and Laurence Zibell of Three Lakes. Additional sign costs were covered by WI-DNR and promotional costs were funded by a Department of Tourism Joint Effort Marketing grant through Florence County Economic Development.

For more information about the tour and other activities in Florence County download the free mobile app or click on the Wild Rivers Tour button at Or stop by the visitor center on the corner of US 2/Hwy 70 to pick up a Wild Rivers Tour flyer, explore the interpretive displays or browse the Wild Rivers Gift Shop. For the latest fall color updates go to

click here for Tour Flyer and Map »
Wild Rivers Realty
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