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Florence County Highlighted on Discover Wisconsin March 16-17   « Back

Discover Wisconsin film crew at Breakwater Falls
Author: Maddie Brady
Source: Discover Wisconsin press release

Mar. 15, 2019

Madison, WISCONSIN – Discover Wisconsin, the state’s leading media brand and tourism TV show, will be shining the spotlight on four Main Street communities in an upcoming episode. “Just Off Main Street” features the communities of Osceola, Florence County, Whitewater, and Omro and premieres on Saturday, March 16 at 10:00am on Fox Sports Wisconsin. The episode is currently available for streaming on Chromecast, Amazon Fire, Apple TV, Roku, and Smart TV and will also be available on after March 17.

Co-host Marie Justice explores the beauty of the North woods in Florence County, a paradise of undisturbed outdoors. With 72 pristine miles of state-designated Wild Rivers and nearly 200 miles of motorized trails that connect Wisconsin and Michigan, there’s plenty to see by canoe, snowmobile or ATV/UTV. Justice also visits Keyes Peak Winter Recreation Area, where families enjoy skiing, snowboarding, tubing, and disk golf at their annual Winterfest event. She finishes her visit to the area by exploring two of the seven breathtaking waterfalls in Florence County: LaSalle Falls and Breakwater Falls.

“Just Off Main Street” will reach Discover Wisconsin’s broadcast network of 600,000 viewers across the upper Great Lakes region, including Wisconsin, Minnesota, Iowa, Northern Illinois, and Upper Michigan. It is also available for streaming on Apple TV, Amazon Fire TV, Roku, Smart TV, and Chromecast. The episode was produced by Jessica Murphy. To learn more, visit
About Discover Wisconsin

As the state’s leading media brand, Discover Wisconsin can be seen statewide on Fox Sports North (FSN) Saturday mornings at 10 a.m. and online at For more on this and other episodes or the broadcast schedule in other areas please visit Connect with Discover Wisconsin on Facebook, Instagram, Snapchat (discover.wi), Twitter and YouTube.

Click here for press release »
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