News Updates


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Mar. 15, 2019 -  Florence County Highlighted on Discover Wisconsin March 16-17 - Madison, WISCONSIN – (March 7, 2019) – Discover Wisconsin, the state’s leading media brand and tourism TV show, will be shining the spotlight on four Main Street communities in an upcoming episode. “Just Off Main Street” features the communities of Osceola, Florence County, Whitewater, and Omro and premieres on Saturday, March 16 at 10:00am on Fox Sports Wisconsin. The episode is currently available for streaming on Chromecast, Amazon Fire, Apple TV, Roku, and Smart TV and will also be available on after March 17.
Feb. 26, 2019 -  Roberts Memorial Race Winners - The winner of the Mike Roberts Memorial Ski Race trophy with the fastest time of the day was Logan Thompson of Florence (age12) with a time of 20.88 seconds. 55 students participated in the Roberts Memorial Ski Race and Lessons event at Keyes Peak Ski Hill in Florence, WI last Saturday. Organizers thank the coaches, staff and skiers from Granite Peak Ski Team who traveled from Wausau on a very snowy morning to volunteer their time, expertise and racing equipment
Feb. 13, 2019 -  Keyes Peak Winterfest - Keyes Peak Winterfest on Saturday March 2nd, costs only $15/person for a whole day of skiing, snowboarding or tubing. This price includes any rental equipment, lift ticket and the chance to take part in other fun family activities. The event runs from 11:00am until 4pm, but the lift ticket is good until hill closing at 9:00pm. This is a great family value and cure for cabin fever. This event is sponsored by the Florence County Chamber of Commerce, Florence County Forestry & Parks and the Keyes Peak Ski Hill Committee.
Feb. 12, 2019 -  15th Annual Sustainable Forestry Conference - FLORENCE, Wis. – The 15th Annual Sustainable Forestry Conference will be held Thursday, April 4th from 7:50 am until 3:45 pm at the Keyes Peak Ski Lodge, 4960 Hwy 101, four miles south of Florence. This is a new location for this event to accommodate more registrations. This year’s conference focuses on “The Forest Industry: Tools and Rules for Success”. Forest Industry tools and technology are always changing and so are the rules and regulations related to doing business.
Feb. 12, 2019 -  Roberts Memorial Ski Lessons/Race - The rescheduled Keyes Peak Roberts Memorial Ski Lessons and Race will be held Saturday, February 23rd from 9am – 3pm. Sign up soon. Spaces fill up fast and preregistration is required. To register go to and click on the events section to print the registration form and waivers. Call the visitor center with questions: 715-528-5377.
Jan. 11, 2019 -  Florence County Housing Needed Survey - Have you thought about moving to Florence County? Do you live here, but would like to buy or rent a different home? There appears to be a shortage of homes and rental options in Florence County. Click into full article for link to a short survey to help us plan for housing supply growth.
Jan. 9, 2019 -  Snowmobile Trails Open! - Florence County snowmobile trails will now be open as of Thursday, January 11, 2019. Please ride with caution and make this a safe season. Support your local snowmobile club and the hard work they do to maintain the Florence County snowmobile trail system. Questions or concerns may be directed to the Florence County Forestry and Parks Department (715) 528-3207 ext 1704. For more trail information please visit
Jan. 3, 2019 -  $10 Student Ski Lessons and Roberts Memorial Ski Race at Keyes Peak - Thanks to a generous donation of time by the Granite Peak Ski Team coaching staff from Wausau, WI, Keyes Peak is again offering ski lessons and racing for kids ages 6-17 on Saturday, January 26th for only $10.00 ($20 max per family). This is a great opportunity for students of all skill levels to receive quality ski instruction from professional coaches. The $10 fee covers the daily lift ticket, ski rentals if needed and lessons from the Granite Peak Ski Team coaches from 9:00am until 11:30am

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