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Wild Rivers Fun
Guides And Maps

Click here to view a Discover Wisconsin Florence County TV segment
Click here for video about 6th largest waterfall in Wisconsin:  Breakwater Falls


Florence County is located in Northeastern Wisconsin on the border of
Michigan's Upper Peninsula about 1.5 hours North of Green Bay.
Over 50% of our land is publicly owned for four seasons of uncrowded outdoor FUN. We have 265 lakes for fishing, swimming and boating. 165 miles of rivers to paddle, tube or fish including two state designated "Wild Rivers": the Pine and the Popple.  Explore miles of forested trails to hike, bike, ATV, horseback ride, XC ski, snowshoe and snowmobile on your Up North vacation.


Florence County Economic Development
Helping Business Grow
If you want to start a new business in Northern Wisconsin, expand your existing business or find new business opportunities, Florence County Economic Development is here to help. Our mission is to retain, expand and recruit a diversified business population providing broad and varied job opportunities while safeguarding the area's natural surroundings. More info...