Florence County, WI

Florence County is in Northeastern Wisconsin on the Upper Peninsula of Michigan border 2 hours north of Green Bay. Over 50% of our land is publicly owned so you won't fight crowds pursuing four seasons of outdoor adventures. We have 265 lakes for fishing, swimming and boating. 165 miles of rivers to paddle, tube float or fly fish including two state designated "Wild Rivers", the Pine and the Popple. Or enjoy miles of forested trails to hike, bike, ATV, horseback ride, XC ski, snowshoe and snowmobile.


For FUN on the Wild Rivers half day, full day & weekend idea cards CLICK HERE

Click on Contact Us above to order the newly arrived Waterfall Guide!

View Discover Wisconsin Florence County TV segment: CLICK HERE!

Rivers & Restaurants: Florence County has four major rivers and 28 restaurants,
bars and cafés for all occasions: fun family taverns, lively sport bar & grills or the uniquely
Wisconsin "Supper Clubs". CLICK HERE for details.

Live here, work here!For economic development information click here.
Dec. 7, 2019 - 10:00 am - 3:00 pm
10th Annual Christmas in Florence
Jan. 25, 2020 - 9:00 am - 3:00 pm
Roberts Memorial Ski Race & Lessons
Mar. 7, 2020 - 11:00 am - 4:00 pm
Keyes Peak Winterfest
May 16, 2020 - 10:00 am - 4:00 pm
Machine Gun Shoot K9 Fundraiser
Click here for more events »
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