Florence County, WI

Florence County is in Northeastern Wisconsin on the Upper Peninsula of Michigan border 2 hours north of Green Bay. Over 50% of our land is publicly owned so you won't feel crowded enjoying your favorite four season outdoor activities here. We have 265 lakes for fishing, swimming and boating. 165 miles of rivers to paddle, tube float or fly fish including two state designated "Wild Rivers", the Pine and the Popple. Or enjoy miles of forested trails to hike, bike, ATV, horseback ride, cross country ski, snowshoe and snowmobile.

Florence County has four major rivers and 28 restaurants, bars and cafés for all occasions: fun family taverns,lively sport bar & grills or the uniquely Wisconsin Supper Clubs.
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CLICK HERE to preview new Waterfall Guide coming 9/25. Click on Contact Us above to order.

View Discover Wisconsin Florence County TV segment: CLICK HERE!

Live here, work here!For economic development information click here.
Sep. 28, 2019 - 10:00 am - 2:00 pm
10th Annual NWTC Annual Harvest Festival
Dec. 7, 2019 - 10:00 am - 3:00 pm
10th Annual Christmas in Florence
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