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Wild Rivers Fun
Guides And Maps
Click here for an interview about Florence County outdoor recreation activities featured on the Dan Small Outdoors Radio Show.
Click HERE to jump to the Video Gallery to see a 9-minute video about the
newly named, 6th largest waterfall in Wisconsin:  Breakwater Falls.
Florence County is located in Northeastern Wisconsin on the border of
Michigan's Upper Peninsula about 1.5 hours North of Green Bay. 
Over 50% of our land is publicly owned for four seasons of uncrowded outdoor FUN. We have 265 lakes for fishing, swimming and boating. 165 miles of rivers to paddle, tube or fish including two official state designated "Wild Rivers", the Pine and the Popple.  Enjoy miles of forested trails to hike, bike, ATV, horseback ride, cross country ski, snowshoe and snowmobile.

             

View the Discover Wisconsin Florence County TV segment...CLICK HERE!
Building
Florence County Economic Development
Helping Business Grow
If you want to start a new business in Northern Wisconsin, expand your existing business or find new business opportunities, Florence County Economic Development is here to help. Our mission is to retain, expand and recruit a diversified business population providing broad and varied job opportunities while safeguarding the area's natural surroundings. More info...
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