TourismWelcome to Florence County. We are the perfect balance of pristine nature and necessary amenities. We are surrounded by 265 lakes and 165 miles of rivers and streams. Most noteably the Pine and Popple rivers which have been designated "Wild" in the state of Wisconsin. This region in Northeast Wisconsin, specifically known as Florence County, is teaming with a magnitude of fishing as well as hunting opportunities.
Florence is a vacation haven for all seeking peace and being one with nature, in the vastness of the Nicolet National Forest. Visiting our area gives you ample opportunity to view wildlife, which is in abundance as you travel the unlimited forest access roads that intertwine county, state and federal property. If ATV trails are what you are looking for, we have more than 150 miles of trails and routes within Florence County and hundreds of miles more that are connected. The novice and the experienced riders can spend as little, or as much time as they desire, on the trails of the beautiful Northwoods of Florence. Riders can encounter trails leading to waterfalls, scenic overlooks, parks and more.
Spectacular scenery is not the only amenity that Florence County has to offer. Our modest accumulation of entrepreneurs with thriving businesses are the backbone of our area. These businesses supply our area with all that is necessary to vacation and, or live in the vastness of our corner of Florence County. Superb dining is accompanied by a host of lodging opportunities ranging from a quaint B&B to roughing it at one of our secluded campgrounds. Our abundance of small business owners have got your necessity list covered in our "Northwoods" of Florence County.