News Updates


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Sep. 17, 2015 -  Pharmacy Survey - Please take a short survey so we can add a pharmacy in the Florence Medical Center:
Sep. 15, 2015 -  New Keyes Peak "Off the Chains" Disc Golf Tournament - Fall is a great time to try a popular new outdoor activity – disc golf. Make plans to participate in the First Annual Keyes Peak “Off the Chains” Doubles Tournament on Saturday, October 10th at 11:15 am. Registration on October 10th is from 9:45 am to 10:45 am at the disc golf parking lot 3 miles south of Florence on Hwy 101 (follow the signs). Each team of 2 people pays $40 to play. 50% of the pot will be paid out to the top 3 finishing teams. The remaining 50% of the pot will fund additional course improvements. This best disc tournament has teams playing two rounds of 9 holes each. Plan to take some beautiful fall color pictures at the top of Keyes Peak from the signature hole #7 tee box overlooking the Lodge and Keyes Lake in the background. Camping is available at Keyes Lake Campground and participants are welcome to grill out by the course when the event is over. For more information about the league or tournament visit “events” at or call local course designer and volunteer Fred Erwin at 715-528-4338.
July 9, 2015 -  RV Dump Station and Bark Park now open at Visitor Center - If you are traveling in Northeastern Wisconsin this summer on US 2 or Hwy 70 the Florence Visitor Center where these two highways intersect is a great place to plan a pit stop. A new one acre off-leash dog park is now open so you and your dogs can stretch your legs. There is even a fresh water hydrant available outside the fence if you have a water container for your dog. You’ll find a one mile on-leash interpretive trail through the woods that starts near the dog park and exits near the pavilion and kids swing set; a great place for a family picnic. The dog park is free and is next to the visitor center parking lot. A new two-sided RV Dump Station island has also been added next to the dog park for campers and RV’s. There is a $10 fee with envelopes and a drop box on the island. Feel free to park you camper in the lot and walk into downtown Florence to eat, have an ice cream cone or visit the Historical Society Museum.
June 25, 2015 -  Wisconsin Wild Rivers - a Public Treasure for 50 Years - Saturday, June 13th, 2015 in Florence, WI, more than 60 people came together to celebrate the unique 1965 legislation that passed unanimously in both houses creating the Wisconsin Wild Rivers Act. The statute reads: “In order to afford the people of this state an opportunity to enjoy natural streams, to attract out-of-state visitors and assure the well-being of our tourism industry, it is of state interest to preserve some rivers in a free flowing condition and protect them from development….” Two of the three original rivers, the Pine and the Popple, are located in Florence County; treasures to enjoy for another 50 years.
June 15, 2015 -  Florence Bark Park Nears Completion - Florence, WI….. On a sunny day during the last week of school, several students from the Florence High School TORPEDOS group delivered the sign and bench they designed and manufactured for the new Florence Bark Park located at the Visitor Center on the corner of US 2 and Hwy 70. They also worked several hours picking up sticks, removing metal ties from the used fencing and trimmed trees in preparation for the final landscaping.
June 9, 2015 -  Register Soon for July 11th Badwater Bass Tourney - Calling all fishermen! Register soon for the Badwater Bash & Bass Tourney, July 11th on the Twin Falls Flowage in Florence, WI. The cost is $75 per boat only 50 boats allowed. Your paid registration date determines starting position, so sign up now at under events. Call our visitor center 888-889-0049 with questions.
May 22, 2015 -  RV Dump Station now open at Visitor Center - The new RV Dump Station is now open at the Visitor Center. This island can service 2 RV's at one time. There is rinse water available and a yard hydrant for additional water. The cost is $10. A new fenced Dog Park will be open next to the RV Dump Station in about a week.
May 5, 2015 -  Florence moves forward with 2nd K-12 Wisconsin Fab Lab - On Monday, April 27, 2015 the Board of Education for the Florence County School District voted to establish a MIT-chartered Fab Lab in the Florence school system, only the second K-12 Lab in the State. The goal is for the Lab to be operational and ready for students in September for the beginning of the new school year.

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