News Updates


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June 25, 2015 -  Wisconsin Wild Rivers - a Public Treasure for 50 Years - Saturday, June 13th, 2015 in Florence, WI, more than 60 people came together to celebrate the unique 1965 legislation that passed unanimously in both houses creating the Wisconsin Wild Rivers Act. The statute reads: “In order to afford the people of this state an opportunity to enjoy natural streams, to attract out-of-state visitors and assure the well-being of our tourism industry, it is of state interest to preserve some rivers in a free flowing condition and protect them from development….” Two of the three original rivers, the Pine and the Popple, are located in Florence County; treasures to enjoy for another 50 years.
June 15, 2015 -  Florence Bark Park Nears Completion - Florence, WI….. On a sunny day during the last week of school, several students from the Florence High School TORPEDOS group delivered the sign and bench they designed and manufactured for the new Florence Bark Park located at the Visitor Center on the corner of US 2 and Hwy 70. They also worked several hours picking up sticks, removing metal ties from the used fencing and trimmed trees in preparation for the final landscaping.
June 9, 2015 -  Register Soon for July 11th Badwater Bass Tourney - Calling all fishermen! Register soon for the Badwater Bash & Bass Tourney, July 11th on the Twin Falls Flowage in Florence, WI. The cost is $75 per boat only 50 boats allowed. Your paid registration date determines starting position, so sign up now at under events. Call our visitor center 888-889-0049 with questions.
May 22, 2015 -  RV Dump Station now open at Visitor Center - The new RV Dump Station is now open at the Visitor Center. This island can service 2 RV's at one time. There is rinse water available and a yard hydrant for additional water. The cost is $10. A new fenced Dog Park will be open next to the RV Dump Station in about a week.
May 5, 2015 -  Florence moves forward with 2nd K-12 Wisconsin Fab Lab - On Monday, April 27, 2015 the Board of Education for the Florence County School District voted to establish a MIT-chartered Fab Lab in the Florence school system, only the second K-12 Lab in the State. The goal is for the Lab to be operational and ready for students in September for the beginning of the new school year.
Apr. 20, 2015 -  ATV/UTV Trails To Open May 1st - The Florence County ATV/UTV trails will tentatively open on Friday May 1st.
Mar. 12, 2015 -  Florence County Offers Two Business Loan Programs - Florence County has two loan programs to help small business owners and new entrepreneurs start or grow their business.
Feb. 10, 2015 -  Resources to Grow your Tourism Business - Jeff Anderson, our Regional Tourism Specialist will discuss strategies to grow your tourism business.

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