News Updates


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Apr. 20, 2015 -  ATV/UTV Trails To Open May 1st - The Florence County ATV/UTV trails will tentatively open on Friday May 1st.
Mar. 12, 2015 -  Florence County Offers Two Business Loan Programs - Florence County has two loan programs to help small business owners and new entrepreneurs start or grow their business.
Feb. 10, 2015 -  Resources to Grow your Tourism Business - Jeff Anderson, our Regional Tourism Specialist will discuss strategies to grow your tourism business.
Feb. 4, 2015 -  3rd Annual Mike Roberts Memorial Race Results - 80 students received ski lessons from Granite Peak Ski Team Coaching staff and many tried their skill on a NASTAR race course later in the afternoon. The winner of the Mike Roberts Memorial Ski Race trophy for the 2nd year in a row with the fastest time of the day was 11 year old Austin Hoey of Florence at 21.86 sec.
Jan. 19, 2015 -  Tax Workshop for Businesses - The NWTC Woodland Kitchen and Business Incubator is sponsoring a FREE tax workshop for Small Businesses
Jan. 14, 2015 -  New Snowshoe Trails at Keyes Peak - Florence, WI…… Keyes Peak Recreation Area now offers a free snowshoe trail network adjacent to Keyes Peak Ski Hill. The 1.5 mile trail network contains multiple loops and is signed with the new Chickadee Trail logo signs. To access the Chickadee Trails, take Hwy 70/101 south from Florence for 2.4 miles. Turn left to stay on Hwy 101 for 0.6 mile then turn left at the sign for Keyes Peak Disc Golf Scenic Overview to a plowed parking area. You can also park at the Ski Lodge and walk past the front of the lodge to access the trails to the north.
Jan. 8, 2015 -  $5 Student Ski Lessons at Keyes Peak - Kids ages 6-17, sign up now for lessons from Granite Peak Ski Team Coaches for only $5. The Mike Roberts Memorial Ski Race event is Saturday, January 31st at Keyes Peak in Florence. $5 covers a lift ticket, 2½ hours of lessons, rentals if needed and the option to race on a NASTAR course in the afternoon. Register at our Visitor Center or print the forms at A family season pass is only $150 and daily lift tickets range from $8-$12. Keyes Peak offers 6 ski runs, rails and jumps for snowboarders, 2 tubing runs and free snowshoe and cross country ski trails.
Nov. 26, 2014 -  Christmas in Florence - 5th Annual Christmas in Florence Saturday, December 6th 11am - 4pm.

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