Wild Rivers Interpretive Center

The Florence County Wild Rivers Interpretive and Resource Center features an array of exhibits that tell the interesting history of how a small mining and logging town developed into a thriving rural Wisconsin community. The Interpretive Center opened in June of 1992. It operates through a unique state, federal, and county partnership. We house the Florence County Forestry and Parks, Wisconsin Department of Natural Resources, United States Federal Forest Service, University of Wisconsin Extension and Wisconsin Department of Motor Vehicles.

There is also a New RV Dump Station and Fenced Dog Park located near the Visitor Center parking lot. The Dump Station costs $10 and offers rinse water and a water yard hydrant. The Dog Park is free for your dogs to run and stretch their legs. There is also a 1 mile walking trail around the Visitor Center. Dogs must be on a leash for this trail.

Let us help you plan your stay while visiting Northeastern Wisconsin. Our vast collection of maps, brochures and guides will introduce you to a wealth of activities awaiting you in Florence County, Wisconsin. Our unique visitor’s center features exhibits that lend an insight into the demographics of our pristine landscape where woods and water meet. While visiting, take home a keepsake from our amazing gift shop that is abundant with all that is nature.

Interpretive Center Hours:
Monday – Friday 8:00am – 4:00pm
Saturday 9:00am - 3:00pm (closed Dec 1 –Apr May 1)

Our frontline employees are able to assist visitors with:
  • Go Wild Licensing
  • Renewal Registration of boats, ATV’s and snowmobiles
  • Maps-Directional Advice
  • Educational materials and brochures
We have a map or helpful information for each and every adventure you may have planned while staying in Florence County Wisconsin.

Click here to contact us or order informative visitor information.

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