Florence County, WI

Florence County is located in northeastern Wisconsin on the Upper Peninsula of Michigan border about 1.5 hours north of Green Bay. Over 50% of our land is publically owned so you won't feel crowded enjoying your favorite four season outdoor activities here. We have 265 lakes for fishing, swimming and boating. 165 miles of rivers to paddle, tube float or fly fish including two official state designated "Wild Rivers", the Pine and the Popple. Or enjoy miles of forested trails to hike, bike, ATV, horseback ride, cross country ski, snowshoe and snowmobile.

Florence County is a great place to live, work and play; pardon the cliche. We love living here and we think you will too! Get outside - let us be your guide!

The NEW Florence County Waterfall Guides are available!! Get your copy at the Visitor Center or request we mail one to you by clicking here. Please take this quick survey about your Florence County Waterfall travels: https://www.surveymonkey.com/r/8XQXVSX
Live here, work here!For economic development information click here.
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