Florence County, WIFlorence County is located in northeastern Wisconsin on the Upper Peninsula of Michigan border about 1.5 hours north of Green Bay. It covers 488 sq miles and has 4023 permanent residents (2010 census). Over 50% of our land is publically owned so you won't feel crowded enjoying your favorite four season outdoor activities here. We have 265 lakes for fishing, swimming and boating. 165 miles of rivers to paddle, tube float or fly fish including two official state designated "Wild Rivers", the Pine and the Popple. 80% of our County is forested with miles of scenic trails to hike, bike, ATV, horseback ride, cross country ski, snowshoe and snowmobile.Florence County is a great place to live, work and play; pardon the cliche. We love living here and we think you will too if you learn more about our communities, businesses and unique outdoor assets. So if you want to explore a new destination for a northern Wisconsin vacation, escape to a more family friendly place to live or renew your career by starting your own business, we can help. Just browse our website, drop us an email or give us a call.
Live here, work here!
For economic development information click here.
June 6, 2015 - 9:00 am - 2:00 pm
Town-Wide Rummage Sales
June 12, 2015 - 10:00 am - 4:00 pm
A Paddle on the Pine River for the 50th
June 13, 2015 - 11:00 am
Celebrate 50 Years of WI Wild Rivers
June 13, 2015 - 12:00 amClick here for more events »
Longriders Mototcycle Club Annual Spring Fling Party
May 22, 2015
RV Dump Station now open at Visitor Center
Apr. 20, 2015Click here for more news »
ATV/UTV Trails To Open May 1st